? Join Content Lab — My private community to Build Your Authentic Personal Brand https://learn.thefutur.com/contentlab
Ever wonder why your content isn’t catching fire, even though the work is incredible?
In this live coaching session, Chris Do sits down with the founders of @_chummys, Chris & Colin, to dissect why their custom sneaker videos sometimes hit… and sometimes fall flat.
You’ll watch them go from creating viral moments by accident to understanding the strategic levers behind consistent engagement.
If you're a creator relying on “cool” to carry your content, this episode will challenge everything you think you know.
This video is for you if...
? You feel stuck creating content that’s technically good but emotionally flat
? You’ve gone viral once and have no idea how to do it again
? You want to build a repeatable system that turns strangers into superfans
? You’re a creative who hates the idea of “content strategy” but knows you need one
? You’re tired of making great work that no one sees
In this episode:
0:00 Intro
2:00 The Right Engagement Signals
4:18 Why Certain Posts Explode
13:47 Spot Patterns
18:28 Avoid THIS Type of Content
27:33 The “Giving” Content Strategy
33:44 Outro
? Connect:
https://www.instagram.com/thechrisdo/
https://www.instagram.com/_chummys/
https://www.instagram.com/colinszumski/
https://www.instagram.com/therealchrisdonnell/
? Resources Mentioned:
The Giving Economy
Mirror Neurons
Content Calendar Strategy
Experimental Content Mindset
? Want more content? Join this channel for exclusive BTS, Workshops & Talks:
https://www.youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog/join
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Learn from successful entrepreneurs in every creative industry.
https://www.youtube.com/@futurpodcast
? Futur Pro
The professional creative community designed to grow your business, and your network: https://thefutur.com/pro
? Music by Epidemic Sound:
http://share.epidemicsound.com/thefutur
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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca & @Tascastudios