The way consumers search is constantly evolving – are your Search campaigns keeping up? In this episode, Ginny Marvin talks with leading agency experts to uncover what's working now and how you need to rethink your approach to thrive in the age of AI-powered Search.
Hear directly from agency experts who are driving incredible results for their clients – Jeremy Hull from Brainlabs, Victor Batista from Jellyfish, and Navah Hopkins from Optmyzr – as they reveal the critical shifts in search behavior, how you can get ahead of them and the outdated tactics you need to leave behind.
This video covers:
• The way consumers search has evolved: New Search experiences like AI Overviews are changing the way users interact with search.
• AI is reshaping the Search marketer's role: Moving from manual keyword management to strategically guiding AI to connect with user intent.
• How marketers can adapt their Search campaigns to enable AI: A simpler account structure is key to unlocking AI’s potential to drive better performance in Search.
Top tips:
1) Start by consolidating match types
2) Theme your ad groups
3) Use smart bidding
Ready to re-assess your Search campaign structures? For more detailed best practices, take a look at the ABC's of modern Search account structure: https://support.google.com/google-ads/answer/14752782
0:00 - Consumer search behavior is changing
00:45 - The evolving role of a modern Search marketer
01:30 - The power of simplicity
02:42 - Top tips on account structure simplification
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