Google Ads Tutorials: Preserve Customer Match audiences for EEA users // TRAIN BRAIN

Google Ads Tutorials: Preserve Customer Match audiences for EEA users

As part of Google’s ongoing commitment to a privacy-centric digital advertising ecosystem, we are strengthening the enforcement of our EU user consent policy. This video covers how to collect and pass back user consent for web and app campaigns running using Customer Match functionality in the European Economic Area. Advertisers using customer match should complete these steps before March 2024.

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