Cross-media Reach and Reach Planner are a pair of measurement & planning tools powered by licensed, third-party TV data in Google Ads that help optimize your reach across Video View / Video Reach Campaigns (VRC & VVC) on YouTube and linear TV; Reach, efficiency & frequency comparisons as well as incremental reach insights are reported in Cross-Media Reach under Goals & Measurement in Google Ads.
Linear TV data is generally and widely available in specific countries with third-party licenses but may be more restricted in availability in other countries due to data-license permissions.
Please reach out to your Google representative for more details on how to get access.
00:00:00 I. Why should you care about Cross-Media Reach in Google Ads?
00:00:55 II. Where to find it and how to set up the report?
00:01:49 (1) Select Digital Video campaigns from Google Ads
00:03:03 (2) Select Linear TV campaigns powered by licensed, third-party data
00:04:40 (3a) Adjust report settings: dates, demographics
00:05:31 (3b) Adjust report settings: effective frequency for N+ reach
00:06:16 (3b) Adjust report settings: linear TV cost & spend
00:07:00 III. How to read reporting insights?
00:08:06 IV. Now what? Take cross-media reach insights to planning with Reach Planner in Google Ads