Brand Lift measurement determines how your ads impact people’s perception of your product or brand. You can use these measurements to adjust and improve your campaigns to achieve your desired marketing objectives.
In this video, you’ll learn how to set up Brand Lift measurement, define your product or brand in a Brand Lift survey, and view your Brand Lift measurement data.
0:00 Introduction
0:40 Brand Lift setup
2:36 Brand Lift: Not eligible
3:05 Reporting
3:20 Results interpretation and troubleshooting
3:59 Remeasurement
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