Why Marketers Need a Measurement Mindset Shift // TRAIN BRAIN

Why Marketers Need a Measurement Mindset Shift

Gaurav Bhaya, VP of Buying, Analytics and Measurement at Google breaks down why a measurement mindset shift is needed for marketers today.
It boils down to good data, and embracing MMMs, incrementality, and attribution testing to boost your ROI. #GoogleAds #Measurement #Marketing #ROI

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