In this episode of Google's Ads Decoded podcast, host Ginny Marvin speaks to Google product leads Sylvanus Bent and Charles Boyd to explore the evolving landscape of Google Ads, focusing on automation, AI, and key campaign strategies with the Power Pack. The episode also covers the need for a test and learn mindset in today's AI-driven world. Plus, Ginny answers questions from the Ads community.
Chapters:
00:00 The Power Pack & New Creative Tools
02:19 Behind the Scenes Quality Improvements
05:00 Always Be Testing
06:19 The Genesis of AI Max for Search campaigns
08:45 Feedback-driven Creative Innovations
09:21 Search & PMax Creative Strategies
10:55 The Power Pack Strategies: Search, PMAX, & Demand Gen
12:16 PMax Search Themes Update & Tips
14:22 Tips for Using Creative Asset Generation
15:39 Ad Strength: What It Is & How To Think About It
16:11 Control and Customization in Ad Creation
16:49 New Tools For Creative Generation & Testing
18:10 How To Inform Your Generative Assets
20:07 Using Asset-Level Reporting in Search, PMax, Display Campaigns
23:41 Rise of Video in Marketing Strategies
27:41 Campaign Management in an AI World
33:34 Recap & Book Recommendations
34:33 Q&A: When should I set a CPA or ROAS target?
35:37 Q&A: How to use the bid strategy report?
36:11 End
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