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In this episode, we explore one of the biggest challenges in branding—the gap between how you see your brand and how the world actually perceives it.
Many companies believe they stand for one thing, but their customers think differently. We dive into real-world examples of brand misalignment, perception shifts, and how businesses can regain control of their image. From Chevy’s controversial Camaro redesign to Domino’s rebranding success, we break down the power of perception and what it takes to reshape your brand in the public eye.
What You'll Learn:
✅ Why brand perception matters more than your brand message
✅ How companies like Domino’s & Jaguar handled brand misalignment
✅ The role of customer experience in shaping your reputation
✅ What to do when your audience doesn’t see your brand the way you do
✅ How to own your mistakes, rebuild trust, and redefine your brand
In This Episode:
(00:00) - Why execution beats ideas
(00:34) - What happens when branding goes wrong
(01:17) - The Chevy Camaro & Jaguar missteps
(02:06) - How to fix brand perception
(03:45) - The Domino’s Pizza rebrand success story
(06:12) - Spirit Airlines and brand honesty
(07:01) - How Montana turned “Nothing Here” into gold
(08:46) - The power of embracing public perception
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Host: Chris Do (Bald Asian Guy Talks About Business)
Produced and Edited by Rich Cardona at UNFLTR
Brand perception, reputation management, audience trust, marketing psychology, customer experience, rebranding strategy, digital branding, brand storytelling, business positioning, consumer behavior, brand alignment, corporate identity, brand transformation, strategic branding, customer loyalty, market differentiation, brand authenticity, public relations, messaging strategy, business storytelling, brand reputation, competitive positioning, emotional branding, visual identity, marketing innovation, customer engagement, online presence, growth strategy, branding mistakes, perception vs. reality, corporate rebranding, market research, customer insights, branding psychology, advertising strategy, company culture, business growth, brand evolution, marketing trends, thought leadership, industry disruption, trust building, audience insights, creative branding, strategic communication, leadership branding, branding frameworks, influence marketing, public trust, corporate storytelling.