How Les Mills generates demand through storytelling on Google & YouTube | Google Marketing Live 2024 // TRAIN BRAIN

How Les Mills generates demand through storytelling on Google & YouTube | Google Marketing Live 2024

See how Les Mills International, a global leader in fitness, pivoted their marketing strategy during the pandemic and achieved remarkable success. Learn how they used a test-and-learn approach with Demand Gen, one of Google’s latest AI-powered campaigns, to drive a 561% increase in sign-ups and a 72% more efficient cost per trial. Discover the power of experimentation, innovation, and compelling visual storytelling with Demand Gen.
Source: Google Ads data, 2023

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