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You’re not missing talent. You’re missing clarity.
If your strategy sounds smart but doesn’t move people, this video will change how you think forever.
In this episode, @ChrisDo sits down with @markpollardstrategyfriend to unpack how to turn vague, messy ideas into sharp strategies that land - clearly, confidently, and creatively.
Learn how to cut through the noise, speak in human truths, and lead with ideas that actually stick.
No jargon. No fluff. Just frameworks that work.
This video is for you if...
? You keep getting stuck trying to "sound strategic" but don't know what that means
? You’re full of ideas - but can’t seem to structure them into something usable
? You want your work to hit harder, connect faster, and actually change behavior
? You’ve been told to "find the insight" - but no one ever shows you how
? You’re sick of bloated decks, buzzwords, and briefs that don’t brief anything
? You want to think sharper, write better, and lead creative work with confidence
In this episode:
0:00 Why Most Strategies Don’t Work
2:51 Why Listen to Mark Pollard?
7:32 You’re Defining Strategy Wrong
22:55 Rethink the Creative Brief
30:18 Turn Ideas Into Strategy
49:00 Make Strategy Actually Stick
55:24 4 Keys to Killer Campaigns
1:17:31 Why Voice = Strategic Power
1:25:11 Mark’s Hidden Talent
1:33:21 The Final Rule on Strategy
? Resources Mentioned:
Strategy Is Your Words — Mark Pollard
Sweathead Podcast — Mark Pollard
Lateral Thinking — Edward de Bono
On Writing Well — William Zinsser
? Connect:
https://www.instagram.com/thechrisdo/
https://www.instagram.com/markpollard/
? Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro
?️ The Futur Podcast:
https://thefutur.com/podcast
? Recommended books, tools, music, resources, typefaces & more:
https://thefutur.com/recommendations
? Music by Epidemic Sound:
http://share.epidemicsound.com/thefutur
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The Futur c/o Chris Do
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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @rodrigotasca & @Tascastudios