We know measuring your iOS App campaign performance can seem complex, but it doesn’t have to be! In this video, we’ll break down Google-supported iOS measurement frameworks including conversion modeling and SKAdNetwork and provide expert guidance on when to use each for accurate measurement and informed decision-making.
Be sure to also watch our other videos in this series to learn more best practices for configuring your SKAdNetwork conversion value schema and evaluating your iOS SKAdNetwork reporting → https://www.youtube.com/playlist?list=PL9piTIvKJnJM383Cp5bSNjOGu1ec7OAIu
Check out our additional iOS help center guides:
Guide on driving better performance and measurement for iOS App campaigns → https://support.google.com/google-ads/answer/10384955
Guide on setting up your SKAdNetwork conversion value schema → https://support.google.com/google-ads/answer/13286653
0:19 - Agenda
0:35 - Measurement framework overview
1:37 - Framework core differences
2:52 - Google’s recommended guidance
5:08 - Recap