TikTok is changing how businesses connect with customers, where 76% of users are likely to consider a brand after viewing content on their platform. Discover how TikTok helps advertisers reach more of their customers and enable a better view of campaign measurement using AWS Clean Rooms maching learning (ML) capabilites. Learn how TikTok uses AWS Clean Rooms to apply ML with their partners for audience targeting, look alike modeling, and lift measurement to optimize media investment—all without sharing data with one another.
AWS Clean Rooms ML helps you and your partners apply privacy-enhancing controls to safeguard your proprietary data and ML models while generating predictive insights—all without sharing or copying one another’s raw data or models.
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