Discover how to find and capture new conversions for your Google Ads Search campaigns with Smart Bidding Exploration! ? This powerful Google AI-driven tool helps you bid opportunistically on searches you might have missed, expanding your reach and scaling conversion volume.
In this video, you'll learn:
- What Smart Bidding Exploration is and how it leverages Google AI to find new traffic sources.
- How to easily enable Smart Bidding Exploration at both campaign and portfolio levels.
- The importance of setting your custom ROAS tolerance and how it impacts your effective target ROAS.
- How to monitor and measure the effectiveness of Smart Bidding Exploration using the bid strategy report and the new "Traffic Diversity" metric.
- Best practices for testing and optimizing your exploration efforts for maximum results.
Smart Bidding Exploration is ideal for Search campaigns using target ROAS, especially those well-adopted on Broad Match, DSA, or AI Max targeting. Ensure your campaigns have sufficient budget headroom to get the most out of this feature!
Ready to supercharge your Google Ads performance and discover leads hidden in plain sight? Watch now to get started!
Table of Contents:
0:00 Introduction to Smart Bidding Exploration
0:26 Benefits: Capture Diverse Traffic & Scale Conversions
0:57 Eligibility Requirements (Search Campaigns, Target ROAS)
1:25 How to Enable Smart Bidding Exploration
1:43 Setting Your Custom ROAS Tolerance
2:06 Measuring Performance: Bid Strategy Report
2:38 Best Practices for Testing & Optimization
2:55 Conclusion
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➡️ Learn more about Google Ads Smart Bidding: https://support.google.com/google-ads/answer/15489627
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