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If your dream clients aren't finding you, you're doing it wrong.
Most creatives market to the wrong people - and it’s quietly killing their business.
In this talk, Chris Do reveals the #1 mindset shift and strategy behind attracting high-value clients who can afford you.
You’ll learn why so many creatives get stuck working with broke, misaligned customers - and how to flip the script by building a hyper-specific customer profile that speaks directly to the people you actually want to serve.
This isn’t just about marketing. It’s about charging what you're worth, building trust faster, and becoming magnetic to the right people in 2026 and beyond.
This video is for you if...
? You’re tired of chasing low-budget clients
? You feel underpaid for the value you deliver
? You want to attract clients who get it and pay well
? You’re unclear on who your services are really for
? You’re ready to raise your prices — but don’t know how
In this episode:
0:00 Intro
0:44 The Shift That Changes Everything
1:32 The Ideal Client
5:40 The Lesson That Hurts
9:06 Money Math Trap
12:37 Magnetic Positioning
14:14 Outro
? Resources Mentioned
The Brand Gap by Marty Neumeier
The Hero’s Journey by Joseph Campbell
Everything is a Remix by Kirby Ferguson
? Connect:
https://www.instagram.com/thechrisdo/
? Ready to level up your content? Join Content Lab — My private community to grow your brand & audience: https://learn.thefutur.com/contentlab
? Futur Pro
The professional creative community designed to grow your business, and your network: https://thefutur.com/pro
? Music by Epidemic Sound:
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The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105
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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca & @Tascastudios