Why Taylor Swift's Podcast Surprise Is a Masterclass in Marketing // TRAIN BRAIN

Why Taylor Swift's Podcast Surprise Is a Masterclass in Marketing

Taylor Swift turned a single announcement into a global moment. Here’s what business leaders can learn from her surprise album reveal.
For more insights, explore Kevin's book 'There's Nothing Like This' here: https://s.hbr.org/3F5rOjK

Harvard Business Review

At Harvard Business Review, we believe in management. If the world’s organizations and institutions were run more effectively, if our leaders made better decisions, if people worked more productively, we believe that all of us — employees, bosses, custome...

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