How AI + First-Party Data Drive Business Growth // TRAIN BRAIN

How AI + First-Party Data Drive Business Growth

Kamal Janardhan, Senior Director of Product Management at Google, breaks down how a strategic approach to measurement—powered by a strong first-party data foundation and AI—helps businesses maximize their investments.
In fact, marketers who deeply integrate AI tools see 60% greater revenue growth than their peers, according to BCG. #GoogleAds #Measurement #Marketing #ROI

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