Optimization tips for Performance Max campaigns for lead generation // TRAIN BRAIN

Optimization tips for Performance Max campaigns for lead generation

Are you ready to use AI to improve your Performance Max campaign? Check out these best practices for lead generation!
00:00 Intro
00:18 Give the algorithm a head-start
00:30 Use conversion tracking
00:44 Optimize toward lower funnel conversion events
01:13 Set your bidding and automation strategies
01:21 Use call-to-actions
01:33 Use existing leads and audience lists
01:45 Refresh and evaluate your assets
01:53 Add asset groups to target different audiences
02:01 Use the ad strength indicator
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