Gen Z boys are obsessing over their skin, their jawlines and their bodies in a new trend called “looksmaxxing.” NY Post columnist Rikki Schlott shares this story.
These young men swap tips and scrutinize themselves in the mirror, going to extreme and sometimes harmful lengths to improve their appearances. They’ve baffled the internet and the media, but there’s absolutely nothing surprising about the rise of looksmaxxing.
Young men are simply following in the footsteps of their female peers, who have long been convinced by the same sources that they are not good enough as they are and must do everything and anything to improve their appearance.
Read more at https://nypost.com/2026/04/06/lifestyle/women-have-been-looksmaxxing-for-decades-clavicular-is-only-catching-up/
The New York Post is your source for breaking news, news about New York, sports, business, entertainment, opinion, real estate, culture, fashion, and more.
Check out our three new podcasts:
NYNext (week): https://www.youtube.com/@nynext1
Pod Force One with MIranda Devine (weekly): https://www.youtube.com/@PodForce1
NY POSTcast (daily): https://www.youtube.com/@NYPOSTcast
Get The Post’s latest headlines everyday with our Morning Report newsletter:
https://tinyurl.com/NYPOSTSIGNUP
Catch the latest news at http://www.nypost.com.
Follow The New York Post on:
Twitter - https://twitter.com/nypost
Facebook - https://www.facebook.com/NYPost