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Chris Do from The Futur talks with Greg Logan (founder of Narrativity and author of Creating a Blockbuster Brand) about using Hollywood storytelling to transform your brand. In this video they cover:
The 12‑beat Hero’s Journey turned into brand messaging
How the Quest formula (“What you do + for whom + how you change their life”) drives engagement
Real‑time workshop: crafting a Quest like “Empowering creative entrepreneurs to express their creative gift"
Three common branding mistakes:
Talking about yourself
Selling rationally instead of emotionally
Relying on clichés and industry jargon
? Download a free chapter on the Quest and take a brand‑message health check at www.storytellingquiz.com.
? Order Greg’s book Creating a Blockbuster Brand at www.blockbusterbrands.com.
⏱️ Timestamps
0:00 – Intro
02:30 – The Hero's Journey in Branding and Movies
12:00 – Storytelling in Branding & How Greg Logan Masters It
22:55 – The Hero's Quest in Branding and Movies
28:00 – Live demo with Chris Do of The Hero's Quest Statement
39:40 – Don't Do This In Your "Mission Statement"
1:00:00 – 3 Mistakes Marketers Need To STOP Making
1:09:00 – Outro and Where To Find More of Greg Logan!
? Hashtags
#BrandStorytelling #BlockbusterBrand #HeroJourney #CreativeEntrepreneurs #ChrisDo #GregLogan #Narrativity #TheFutur #QuestStatement #BrandTone
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https://thefutur.com/recommendations
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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media