In this session recorded at Unreal Fest Stockholm, Mohamed Marouene of SoWhen? and Yuliya Gubkina from Flexis discuss methods for leveraging Unreal Engine for brand innovation, storytelling, and promoting products and services.
Flexis has developed a brand to address issues related to the last mile of package delivery in cities, aiming to revolutionize urban logistics with its innovative electric light commercial vehicles and its B2B digital platform incorporated into the systems of the professional logistics operators.
To illustrate these concepts, the session focuses on this collaboration for creating the Flexis virtual universe. The session covers the integration of cutting-edge technology into traditional industries; cross-functional collaboration to achieve strategic objectives; rapid prototyping and iterative design in real time; implementation of a customization system for the universe; integrating MetaHumans to illustrate the human ecosystem; and the use of geometry scripting to create the universe.
These lessons illustrate how embracing advanced technologies like Unreal Engine can transform a brand's outreach and internal functions, making it more dynamic, interactive, and responsive to market needs.
Learn more about Unreal Engine here: unrealengine.com
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