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What if the real reason your brand isn’t working… is because it’s too polite to be remembered?
In this powerful keynote from Forward, Chris Do challenges the safe, beige, “play-it-small” version of personal branding and replaces it with a bold framework:
Be different. Be disliked. Be remembered.
This talk will flip your perspective on what a brand really is—why being good isn’t enough, why the courage to stand out is the new competitive edge, and how your origin story is the most powerful marketing asset you’ve got.
Your brand isn’t your logo or your content calendar—it’s how you make people feel, and whether they remember you tomorrow.
This video is for you if:
?‍? You’re a creative professional stuck in the “me too” zone
? You’ve got the skills but feel invisible online
? You’re copying what works, but it still doesn’t feel you
⚡️ You want to build a brand that’s meaningfully different
? You’re afraid of posting the real you—worried it’ll flop or offend
✏️ In this episode:
0:00 Intro & Overview
1:18 Meet Chris Do
3:31 Living Your Ikigai
10:59 Standout Personal Brand Examples
14:13 Why Chasing “New” Backfires
19:29 Why Different Beats Better
38:39 Your Package Is Your Brand
45:50 Key Takeaways & Outro
?Resources Mentioned
"Zag" — Marty Neumeier
"Think Wrong" — John Bielenberg
"Atomic Habits"— James Clear
"Everything is a Remix" — Kirby Ferguson
? Connect with Chris:
https://www.instagram.com/thechrisdo
? Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro
? Music by Epidemic Sound:
http://share.epidemicsound.com/thefutur
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