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In this playful and provocative episode, Chris reunites with Jodie Cook—entrepreneur, author, and creative strategist—for a conversation about standing out, staying human, and showing up as your full self in a world ruled by conformity and AI.
They explore the cultural pressure to "be normal," the rise of copy-paste personal brands, and why weirdness might just be your most valuable asset. From LinkedIn anarchy to fitness-fueled discipline, Jodie and Chris unpack how to build a brand (and life) that actually reflects who you are—and how being real is sometimes the weirdest thing of all.
What You'll Learn:
✅ Why being weird is actually being real
✅ The hidden cost of “normal” online
✅ How to use fitness as a creative advantage
✅ The link between transparency and trust
✅ What makes a personal brand unforgettable
In This Episode:
(00:02) – Why We Need to Get Weirder Online
(01:19) – Turning Up the Dial on Your Personality
(03:46) – Being a Lighthouse for Like-Minded Weirdos
(04:25) – Unlearning the Pressure to Fit In
(06:01) – What Counts as Weird (And Who Gets to Say?)
(09:43) – Steve Jobs, Contrarians & the Price of Originality
(12:09) – Context, Childhood & the Illusion of Normal
(14:42) – LinkedIn, AI, and the Death of Strong Opinions
(17:46) – Using Weirdness to Attract the Right People
(18:07) – Fitness as a Life Hack (and Brand Differentiator)
(22:10) – Can You Cheat Fitness? The Real Story Behind the Gains
(27:11) – Craving Realness in a World of AI and Image
(29:19) – Transparency, Weirdness, and the Power of Disclosure
What Jodie Does & How She Does It:
Jodie Cook is founder of Coachvox, a tool that creates AI versions of coaches to generate leads and deliver value. She previously built and sold a social media agency. Jodie is a senior contributor for Forbes on the topic of entrepreneurs, a Forbes 30 Under 30 listmaker, international powerlifter and digital nomad. She's exploring what’s possible in business, fitness, and life.
? Connect with Jodie Cook:
Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/
Jodie's YouTube: https://www.youtube.com/@Jodie_Cook
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Host: Chris Do (Bald Asian Guy Talks About Business)
Produced and Edited by Rich Cardona at UNFLTR
entrepreneurial privilege, creator economy fairness, digital capitalism, AI ethics and ownership, mindset vs. systems, personal agency, narrative reframing, creator power shift, using your privilege, merit-based entrepreneurship, systemic inequality, influence through integrity, digital disruption, creator resilience, entrepreneurship without apology, visibility strategies, wealth psychology, opportunity bias, self-made myth, brand positioning in chaos, success conditioning, unlocking creative leverage, societal narrative detox, mindset-driven business, content with conviction, meaningful money, modern influence stack.