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If you're still pricing by the hour... you're leaving money (and joy) on the table.
In this video, Chris Do breaks down how to price the client, not the job — a game-changing mindset shift that creative entrepreneurs MUST adopt if they want to scale income and attract better clients.
This is the deep dive you've all been asking for after watching his “40 Brutal Business Truths.”
Learn how to anchor value, have real business conversations, avoid the hourly-rate trap, and close high-ticket clients without selling your soul.
? Inside:
The fatal flaws of pricing by time
The mindset of premium pricing
Why better clients come when you charge more
Real examples (including a $69K job closed via text)
Scripts and strategies to implement value-based pricing today
? Resources mentioned:
“Pricing Creativity” by Blair Enns
“Implementing Value Pricing” by Ron Baker
The Futur Pro Group Coaching Community
? Want to attract better clients & charge what you’re worth? This video is for you.
In this episode:
00:00 – Intro
01:00 – The Problem with Time-Based Pricing
06:35 – What “Pricing the Client, Not the Job” Actually Means
08:30 – Real Value Is Subjective
11:00 – Why Big Brands Pay Big Money (Even for Simple Logos)
15:20 – So HOW Do You Price For The Client?
23:50 – Common Mistakes in Value-Based Pricing
28:30 – How I Closed a $69,000 Project Via Text
35:20 – Outro
#ValueBasedPricing #FreelanceTips #CreativeEntrepreneur #ChrisDo #BusinessOfDesign #ChargeWhatYoureWorth #HighTicketClients #EntrepreneurAdvice #PricingCreativity #DesignBusiness #FreelancerTips
? Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro
?️ The Futur Podcast:
https://thefutur.com/podcast
? Recommended books, tools, music, resources, typefaces & more:
https://thefutur.com/recommendations
? Music by Epidemic Sound:
http://share.epidemicsound.com/thefutur
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The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media