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Most people are trying to “build” a personal brand—and it’s backfiring.
In this episode, @ChrisDo and @realtimfrancis flip the script on what personal branding really means in 2025.
It’s not about content pillars, curated personas, or clever taglines.
It’s about radical self-acceptance, self-expression, and showing up with vulnerability in a world of AI-generated everything.
This video is for you if...
? You’re tired of performative personal branding advice
? You feel like you’re playing a role online just to be accepted
? Your content is polished—but your engagement is flat
? You crave real connection, not just conversions
? You’re scared that being fully “you” might repel clients
? You’re ready to attract the right people by showing up real
✏️ In This Episode:
0:00 Intro
1:33 Rethink Personal Branding
4:39 Authenticity & Responsibility
13:01 How to Be Magnetic
23:21 Self-Expression & Marketing
26:53 Personal Branding & AI
28:53 Q&A
28:54 Expanding Niches
35:25 Scaling
47:41 Are You “Boring”?
57:30 Free vs. Paid Content
1:09:06 Branding as an Introvert
1:17:05 Outro
? Resources Mentioned:
The Hero’s Journey — Joseph Campbell
This Is Marketing — Seth Godin
The Brand Gap — Marty Neumeier
Carl Jung’s Shadow & Persona Model
TEDx Talk — Aaron Draplin’s storytelling breakthrough
? Connect:
https://www.instagram.com/thechrisdo/
https://www.instagram.com/realtimfrancis/
? Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro
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The Futur c/o Chris Do
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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: Tim Francis