Deep Dive: Marketer Strategies in Ads Measurement // TRAIN BRAIN

Deep Dive: Marketer Strategies in Ads Measurement

What's the winning formula for ads measurement? Marketers reveal their game plan for 2025: strengthening their first-party data to power AI and mastering media effectiveness (MMM, incrementality, attribution).
#MarketingMeasurement #CustomerInsights #ROI #FirstPartyData #AI #Marketing

Google Ads

The Google Ads Channel features videos to teach you how to use Ads and online marketing to grow your business. Explore conceptual videos, instructional demonstrations, and Hangouts on Air featuring Ads specialists to learn how to make Google Ads work for ...

Google Ads Circumventing Systems Policy Explained (Avoid Suspension)

Google Ads Destination Requirements: A Complete Guide to Fixing Errors (Google Ads Policy)

How Shake Shack drives brand loyalty using Web to App Connect

Full Value Web + App: Maximizing web traffic

Full Value Web + App: Tap into potential

How Shake Shack drives brand loyalty using Web to App Connect

Full Value Web + App

Full Value Web + App

Google Ads Tutorials: Implementation guide for enhanced conversions for leads

How high-intent YouTube audiences drive ROAS

Deep Dive: Marketer Strategies in Ads Measurement

Are your Search campaigns AI-ready? Get tips from top agency experts

Are your Search campaigns AI-ready? Get tips from top agency experts

YouTube's untapped performance potential: how to multiply your ROAS

3 Essential Tools for Smarter Marketing Measurement

Google Ads Tutorial: Unlock more reach & lower costs: Brand Recommendations you need to know!

How AI + First-Party Data Drive Business Growth

Why Marketers Need a Measurement Mindset Shift

GRWM: Data foundations edition ?

Google Ads Tutorials: Brand Lift

Full Value of Web + App:Combine your Web and App campaigns to drive better performance in Google Ads

Healthy first-party data Habits: Solid Data Foundations

Full Value of Web + App: Create a seamless customer journey with Web to App Connect in Google Ads

How Google creates Carbon Footprint reporting for advertising products

Driving iOS App campaign performance

Evaluating your iOS SKAdNetwork report

Example SKAdNetwork schema configuration

Configuring your SKAdNetwork schema

Key measurement frameworks for iOS App campaigns

What’s top of mind for the lead of Google’s Ads & Commerce teams, Vidhya Srinivasan

Full Value of Web + App: Drive more value from your web campaigns with your app in Google Ads

Healthy First-Party Data Habits - Increased Conversion

Healthy First-Party Data Habits - Ads Data Manager

Healthy First-Party Data Habits - AI is only as good as the data you feed it

Healthy First-Party Data Habits - Set Your Data Foundations

DE de Video LG DuschbrockenVideo 1a6s Non AI 1x1 Q1 2024

Google Ads: How APL turned deal seekers into footwear fanatics

How Mitsubishi uses value-based bidding to grow

AI Image Editor | Google Ads Help

Video Enhancements | Google Ads Help

Boost Your First-Party Data Strategy with Tag Diagnostics! #GoogleAds #GoogleTagManager

Brand guidelines | Google Ads Help

Google Ads Help: Requesting refunds

Google Ads Help: Change the payment profile for your client account

Getting started on Location Assets | Google Ads

Get an invoice or payment receipt | Google Ads

Find your invoices and statements | Google Ads

Google Ads Tutorials: Measure Efficient Reach across YouTube and linear TV

Google Ads Tutorials: Measure Efficient Reach across YouTube and linear TV

Optimization tips for Performance Max campaigns for retail advertisers

Optimization tips for Performance Max campaigns for store goals

Optimization tips for Performance Max campaigns for lead generation

Optimization tips for Performance Max campaigns for online sales (non-shopping)

Optimization tips for Performance Max campaign for all business types

Google Ads AI Essentials: Video Campaigns Overview

Optimizing value-based bidding for lead gen

Choosing the right bid strategy for lead gen

About Government documents & services | Google Ads

Night Zookeeper's Success Story: Scaling EdTech with Google Ads & HubSpot

Trailer: Value-based bidding for lead generation

How adidas brought the Power Pair to the next level with their app

Google Ads AI Essentials: Power Pair Overview

Google Ads Business Operations Verification (BOV) Process: Overview

Pandora unlocks opportunities for incremental growth with Google AI

Google Ads AI Essentials: Creative Inputs Overview

Kirrin Finch’s approach to digital strategy and inclusive fashion

How Companhia dos Fermentados built a market for their passion

Google Ads AI Essentials: Customer Match Overview

Google Ads AI Essentials: Google Analytics 4 Overview

Google Ads AI Essentials: Conversion Values Overview

Google Ads AI Essentials: Enhanced Conversions Overview

Google Ads AI Essentials: Google Tag and Consent Mode Overview

Google Ads AI Essentials: Overview

Google Marketing Live 2024

Google Marketing Live 2024 in under 7 minutes

Hear how TAG Heuer leverages YouTube’s creative canvas and to drive scale and efficiency | #GML2024

See how Pandora maximizes awareness + omnichannel impact with AI & a data-driven approach | #GML2024

How Les Mills generates demand through storytelling on Google & YouTube | Google Marketing Live 2024

adidas drove impact across web and app channels with Google AI | Google Marketing Live 2024

Web + App Work Better Together | Google Ads