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? Drop your biggest takeaway in the comments — I read them all!
After building a multi-million dollar brand and growing my YouTube channel to nearly 3 million subscribers, I want to share a hard truth: if you're using content as a scorecard, you're playing the wrong game.
In this video, I’m breaking down:
Why chasing metrics is a trap that ruins your creativity
What to focus on instead for true connection and growth
How to create from clarity, not insecurity
If you’ve ever felt stuck, lost, or burnt out from creating content, this one’s for you.
⏱️ Timestamps:
00:00 – Intro
01:05 – Content Is NOT a Scorecard
03:22 -- Create Because It Feels Right
07:30 – You Don't Need A CTA In Every Post
09:00 – Create To Connect With People
10:25 – Don't Create From Insecurity
12:15 – Outro
?️ Hashtags:
#ContentCreation #AuthenticityMatters #StopChasingLikes #ChrisDo #SocialMediaTips #CreatorMindset #BrandStrategy #ContentLab
? Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro
?️ The Futur Podcast:
https://thefutur.com/podcast
? Recommended books, tools, music, resources, typefaces & more:
https://thefutur.com/recommendations
? Music by Epidemic Sound:
http://share.epidemicsound.com/thefutur
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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media