Jaguary Type 00 is a concept, whose aim is to reignite interest in the brand. Previous attempts to revive Jaguar by tweaking the existing formula didn't yield desired effects. Hence the Jaguar top brass decided to create a new design based on the brief: be creative, be bold, be fearless.
European launch of the Jaguar Type 00 concept took place in Paris. This is where Jaguar's first boutique store will open in 2026. This is one of several such special locations, where clients will be able to order the 4-door GT based on the Type 00 concept.
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