This Former Trader Built A Luxury Clothing Brand | First Time Founders with Ed Elson
Today in First Time Founders, Ed Elson speaks with Michael Berkowitz, Founder and CEO of Norwegian Wool, a luxury coat brand. They discuss his transition from finance to fashion, how he successfully broke into the luxury market, and his perspective on the rise of the quiet luxury trend.
Timestamps:
00:00 - Intro
00:58 - Interview with Michael Berkowitz
01:02 - How was Norwegian Wool created?
02:54 - What made you quit Wall Street to start Norwegian Wool?
04:40 - Did you quit Wall Street to start your company?
06:37 - How did you figure out the making of the clothing?
08:36 - Is it more challenging to start a luxury clothing company than other styles?
11:16 - What were the right steps you took that lead to your success?
12:49 - How did you convince people to buy Norwegian Wool's clothing?
14:46 - How do you build a luxury brand?
17:01 - How did it feel to see everyone wanting your product?
19:29 - Are the customers doing the marketing for Norwegian Wool?
21:49 - How did Norwegian Wool tapped into the niche luxury culture?
26:23 - Ad Break
27:49 - Is it harder to be a quiet luxury brand than a loud luxury brand?
31:17 - Is loud luxury becoming uncool?
32:29 - Why do customers want to know more about a company?
33:53 - Does social media play a big role in Norwegian Wool's marketing strategy?
38:10 - Can the wrong ad placement cheapen the image of a luxury brand?
40:49 - How have you figured out pricing for Norwegian Wool?
43:45 - Ad Break
43:55 - Do you see yourself pricing your products higher for higher margins?
47:10 - What's next for Norwegian Wool?
51:55 - What would you advise someone starting in the fashion industry?
54:42 - What's the best costumer service you've experienced or provided?
56:49 - Credits
Subscribe to The Prof G Pod on Spotify
https://open.spotify.com/show/5Ob5psTjoUtIGYxKUp2QVy?si=ee62b5f53f794d77
Want more Prof G? Check out everything we're up to at
https://profgmedia.com/
#business #news #tech #finance #stockmarket #profg #scottgalloway #edelson #entrepreneur #founder #ceo #norwegianwool #luxury #clothing #luxurybrand
Timestamps:
00:00 - Intro
00:58 - Interview with Michael Berkowitz
01:02 - How was Norwegian Wool created?
02:54 - What made you quit Wall Street to start Norwegian Wool?
04:40 - Did you quit Wall Street to start your company?
06:37 - How did you figure out the making of the clothing?
08:36 - Is it more challenging to start a luxury clothing company than other styles?
11:16 - What were the right steps you took that lead to your success?
12:49 - How did you convince people to buy Norwegian Wool's clothing?
14:46 - How do you build a luxury brand?
17:01 - How did it feel to see everyone wanting your product?
19:29 - Are the customers doing the marketing for Norwegian Wool?
21:49 - How did Norwegian Wool tapped into the niche luxury culture?
26:23 - Ad Break
27:49 - Is it harder to be a quiet luxury brand than a loud luxury brand?
31:17 - Is loud luxury becoming uncool?
32:29 - Why do customers want to know more about a company?
33:53 - Does social media play a big role in Norwegian Wool's marketing strategy?
38:10 - Can the wrong ad placement cheapen the image of a luxury brand?
40:49 - How have you figured out pricing for Norwegian Wool?
43:45 - Ad Break
43:55 - Do you see yourself pricing your products higher for higher margins?
47:10 - What's next for Norwegian Wool?
51:55 - What would you advise someone starting in the fashion industry?
54:42 - What's the best costumer service you've experienced or provided?
56:49 - Credits
Subscribe to The Prof G Pod on Spotify
https://open.spotify.com/show/5Ob5psTjoUtIGYxKUp2QVy?si=ee62b5f53f794d77
Want more Prof G? Check out everything we're up to at
https://profgmedia.com/
#business #news #tech #finance #stockmarket #profg #scottgalloway #edelson #entrepreneur #founder #ceo #norwegianwool #luxury #clothing #luxurybrand
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