If you don’t know who your customer is, your business is already in trouble.
? You're watching just a slice of the full session.
If you want to go deeper - https://youtu.be/Vr46ynsD13E
You’re not selling a product. You’re solving a problem.
In this no-fluff workshop episode, Chris Do reveals how to craft your ideal customer profile—the one that makes your marketing effortless, your offers irresistible, and your revenue predictable.
Chris Do walks you through real-time coaching with a startup founder and reveals the exact framework to steal your competitors’ customers and speak directly to who they really are (not who you hope they are).
If you’ve ever felt stuck, vague, or lost in your messaging… this is your turning point.
This video is for you if...
? You don’t know who your ideal customer is
? You’re struggling to clarify your business model or offer
? You keep attracting clients who can’t afford you
? Your content isn’t converting into leads or sales
? You want to dominate a niche (but haven’t picked one)
? You’re tired of “spray and pray” marketing tactics
In this episode:
0:00 Intro
0:48 Find Your Ideal Customer Fast
3:22 Build a Real Customer Profile
5:47 Needs vs Wants (What Drives Buyers)
7:30 TGO Framework (Tasks, Gaps, Opportunities)
12:40 Customer Journey Map (AIDAC Funnel)
18:56 Outro
?? Want more content? Join this channel for exclusive BTS, Workshops & Talks:
https://www.youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog/join
? Resources Mentioned
? TGO Framework (Task, Gap, Opportunity)
? AIDA + C Model
? Myth, Example, Truth Framework
? Connect:
https://www.instagram.com/thechrisdo/
? Ready to level up your content? Join Content Lab — My private community to grow your brand & audience: https://learn.thefutur.com/contentlab
? Music by Epidemic Sound:
http://share.epidemicsound.com/thefutur
We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105
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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca & @Tascastudios