How to Design a Tech Startup Logo from Client Brief to Final Logo
@willpatersondesign Pen Tool Video: https://youtu.be/faaDQhI4Er0?si=Zifwsv0wzsAnOSyo
______
Follow me:
Instagram: https://www.instagram.com/medach89/​
Facebook: https://www.facebook.com/MedAchmed/​
Dribbble: https://dribbble.com/mohamedachraf​
______
For Business Inquiry, Email me:
mohamed.achraf.yt@gmail.com
______
Background birds sound:
Dawn Chorus By Sean.Townsend
______
In this video, I’m walking you through a complete logo design process—from the very first client message to the final presentation. If you’re curious about how to design a logo with purpose, or you just want to see how a full branding project unfolds from scratch, this breakdown will guide you step by step.
The project is for NeuraNest, a fictional AI productivity startup that helps founders organize their work with a smart dashboard. The client, Rachel Kim, reached out to me via email with a clear idea of what they needed: a visual identity that feels intelligent and structured, but still warm and approachable.
To better understand the brand, I created a detailed logo design questionnaire using Google Forms. This helped me collect insights about the business, audience, values, and visual preferences. From their answers, I crafted a full logo design brief to align the design direction with the brand’s voice and purpose.
Before beginning the creative process, I shared a proposal with three pricing tiers tailored for NeuraNest. The client selected the mid-tier option for $2,500, which includes three initial logo concepts, two rounds of revisions, and a mini brand guide. I invoiced 50% upfront—$1,250—which is a standard part of my process to ensure both sides are fully committed before moving forward.
With the brief in hand, I started mind mapping. I extracted visual ideas from the brand name itself—Neural and Nest—splitting concepts into structured, tech-inspired imagery and softer, organic symbols. Words like circuits, grids, and microchips sat on one side, while branches, birds, and eggs filled the other. I crossed off the clichés like brains and robot heads, then looked for clever ways the two themes could blend naturally.
To avoid reinventing what already exists, I spent some time researching. My go-to places for logo inspiration include BP&O’s identity archive, trend reports on LogoLounge, and design showcases on Dribbble. This helped me gather reference points without falling into the trap of copying trends.
Once inspired, I dove into the sketching phase. I explored multiple ideas using pencil and paper—from tech lines forming nest shapes, to N monograms, and abstract forms that blend structure with softness. After refining the strongest sketches, I brought them into Adobe Illustrator to build clean, scalable vector logos. Here, I carefully adjusted curves, spacing, and proportions to keep the design functional and modern.
Next came typography. I browsed display fonts on MyFonts.com and tested several modern typefaces. The one that fit best for this brand was Inter—a clean, free font that feels digital yet human. It paired nicely with the logo icon without competing for attention.
For colors, I turned to Adobe Color’s Explore tab, searching by values like “trust,” “innovation,” and “calm.” I created a shortlist of palettes that matched NeuraNest’s identity and finally landed on one that blended cool charcoal with a soft mint green. The result was confident, modern, and approachable—just like the brand.
I wrapped the project by building a visual presentation to showcase how the logo would look in real-world situations—app icons, dashboards, business cards, and more. This not only helps communicate the thinking behind the design but also gives the client a clear sense of how their brand will show up consistently across platforms.
A full logo design process isn’t just about making a pretty symbol—it’s about solving problems through design, communicating values, and building something that lasts. I hope this video gives you a useful look into what that actually looks like.
There will be a follow-up video where I show how I package the final logo files and create the brand guideline, so make sure to subscribe. If you have any questions about the process or want to share your thoughts, feel free to drop them in the comments—I’ll be happy to answer.
#logodesign #logodesignprocess #howtodesignalogo #adobeillustrator #branding #graphicdesign #brandidentity #neuranest #logotutorial #logoidea #creativeprocess #aibranding