Sony Group, known for filling the world with emotion through creativity and technology, turned to AWS to build a powerful generative AI platform. With a global and diverse business, Sony needed flexibility to scale AI efficiently and rapidly across platforms. By leveraging AWS services like Amazon Bedrock and SageMaker Unified Studio, they created a multi-platform, multi-LLM, auto-scaling system that empowers operational efficiency and AI democratization. In just two years, the platform has grown to 55,000 active users with no downtime, delivering the latest AI innovations seamlessly. With support from the Generative AI Innovation Center, AWS is helping Sony accelerate productivity and fuel its future growth.
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