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In this video from Berklee Online’s Music Marketing 101 course, instructor Christopher Wares offers tips on defining your target audience. By highlighting common mistakes, he explains how to avoid them and provides practical advice for approaching this process. Wares emphasizes the importance of narrowing your focus and avoiding assumptions. Instead, he encourages analyzing your audience’s demographics and psychographics, tracking their behavior, and studying how they engage with content. Proper research, real-world data, and analytics from your website and social media channels are essential for refining your target market. This focused approach will help you grow your fanbase and adapt your audience profile as it evolves over time.
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ABOUT CHRISTOPHER WARES:
Chris Wares is the assistant chair of the Music Business/Management department at Berklee College of Music, where he leverages his extensive industry experience to empower artists and music professionals to elevate their careers. Chris has held roles such as marketing director, grant writer, artist manager, copyright administrator, and distribution specialist, working with some of North America’s largest independent record labels, publishing companies, entertainment law firms, and management companies. He has led marketing campaigns for Grammy and Juno award-winning artists and secured substantial funding for artists and businesses. A sought-after speaker and industry expert, his insights have been featured by Harvard Business School, NPR, Billboard, CBC, and more. Chris is also an active member of the Recording Academy, the Canadian Academy of Recording Arts and Sciences (CARAS), and the Music and Entertainment Industry Educators Association (MEIEA).
About Berklee Online:
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Christopher Wares | Berklee Online | Music Business | Management | Marketing | Record Labels | Harvard Business School | Grammy Awards | Artist Manager | Target Audience | Fanbase | Demographics | Psychographics | Audience Behaviour | Social Media | Website | Research | Audience Profile