Setting up your SKAdNetwork conversion value schema is critical for more comprehensive and accurate post-install measurement for your iOS App campaigns. In this video, we’ll deep dive on how SKAdNetwork conversion values work and best practices for configuring your schema for Google Ads.
Be sure to also watch our other videos in this series for a walkthrough of an example schema design and evaluating your SKAdNetwork reports in Google Ads → https://www.youtube.com/playlist?list=PL9piTIvKJnJM383Cp5bSNjOGu1ec7OAIu
Check out our additional iOS help center guides:
Guide on driving better performance and measurement for iOS App campaigns → https://support.google.com/google-ads/answer/10384955
Guide on setting up your SKAdNetwork conversion value schema → https://support.google.com/google-ads/answer/13286653
0:33 - Agenda
1:24 - Schema fundamentals
2:02 - Best practices to configure your SKAN schema
3:23 - Where to set up your schema
4:13 - Recap