Crocs is thriving in China with the country’s Gen Z consumers as other U.S. brands like Nike, Apple and Starbucks are losing ground. Despite a weaker economy and geopolitical tensions with the U.S., Crocs’ revenue in China has grown more than 30% during the most recent quarter as a result of adapting to cater to Chinese consumers.
WSJ’s Jon Emont headed to one of their main stores in Shanghai to find out how Crocs are winning and appealing to Gen Z.
Chapters:
0:00 Crocs growth in China
0:54 Targeting Gen Z
1:58 How Crocs catered to Chinese taste
3:43 Lessons for other U.S. brands
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