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In this video by Simplilearn, learn Paid Campaign Strategies from the basics to advanced concepts in this complete 5-hour course. Explore how paid campaigns and PPC advertising help businesses reach the right audience, generate leads, drive sales, and maximize ROI. You’ll learn about Google Ads, Meta Ads, campaign planning, conversion funnels, paid marketing metrics, ROAS, budgeting, bidding strategies, campaign optimization, tracking, analytics, remarketing, attribution, and performance analysis. Whether you’re a beginner, digital marketing professional, entrepreneur, or aspiring performance marketer, this course will help you understand how to plan, launch, measure, and optimize effective paid advertising campaigns.
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➡️ About AI-Powered Digital Marketing Certificate Program
In a world where creativity meets code, learn to turn digital complexity into strategic clarity. Through 100% live sessions, masterclasses by SP Jain Global faculty and real-world projects, master AI, Automation and Analytics using 50+ tools like ChatGPT, Canva, SEMrush and Power BI
Key Features:
✅ Learn directly from SP Jain Global faculty in live, interactive masterclasses
✅ Learn to integrate automation, analytics, and generative AI tools into every stage of the marketing process
✅ Gain hands-on experience with 24+ standard marketing tools, 20+ AI-powered platforms, and 8+ analytics and automation tools
✅ Get dedicated, mentor-led project support to help you complete every project on time
✅ Progress from foundational concepts to advanced strategies across SEO, SEM, social media, content, and analytics
✅ Apply your learning through live projects, guided practice, real-world case studies, and an industry-aligned capstone project
✅ Attend live sessions led by Meta Blueprint experts, and receive a $99 Meta voucher to deepen your social media marketing expertise
✅ Get complimentary Google Ad Credits during the SEM module to create and manage your first live campaign
✅ Simplilearn's JobAssist helps you get noticed by top hiring companies

Skills Covered
✅ Digital marketing strategy
✅ Website creation
✅ AI content creation and optimization
✅ Automated content workflows
✅ AI driven SEO
✅ Generative Engine Optimization GEO
✅ Answer Engine Optimization AEO
✅ Google Ads management
✅ Smart bidding and budgeting
✅ AI audience targeting and remarketing
✅ Campaign optimization with AI
✅ Programmatic advertising
✅ AI social media creatives
✅ AI storytelling and engagement
✅ Creative automation
✅ AI Ecommerce personalization
✅ AI mobile marketing
✅ AI email automation
✅ Predictive marketing analytics
✅ AI forecasting
✅ Ethical AI use
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