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About 40% of everything you do today is a habit your brain automated, and the neural loop driving it doesn't distinguish between good and bad habits.
Charles Duhigg, author of The Power of Habit and Supercommunicators, explains why trying to eliminate a bad habit is neurologically futile and why the habit that scares you most irrationally is probably the one change that rewires everything else.
0:00 Part 1: How your brain is running on habits
0:54 Chapter 1: The habit loop
13:05 Chapter 2: Identifying cravings
18:44 Chapter 3: Keystone habits
25:01 Chapter 4: How your beliefs and communities affect habits
32:00 Part 2: What makes conversations work
33:05 Chapter 5: How to become a supercommunicator
42:23 Chapter 6: The “Whats this really about?” conversation
51:51 Chapter 7: The “How do we feel?” conversation
1:07:35 Chapter 8: The “Who are we?” conversation
Read the video transcript ► https://bigthink.com/series/full-interview/the-habit-loop-duhigg/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description
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Charles Duhigg is a Pulitzer Prize-winning journalist and the author of The Power of Habit, which spent over three years on bestseller lists and has been translated into 40 languages, and Smarter Faster Better, also a bestseller. Mr. Duhigg writes for The New Yorker magazine and is a graduate of Yale University and the Harvard Business School. He has been a frequent contributor to CNBC, This American Life, NPR, The Colbert Report, NewsHour, and Frontline.
He was also, for one terrifying day in 1999, a bike messenger in San Francisco.