General Mills ditches artificial colors for cereal // TRAIN BRAIN

General Mills ditches artificial colors for cereal

General Mills has removed artificial colors from all its U.S. cereals, including Lucky Charms and Trix, the company announced Wednesday.

The Minneapolis company has shifted to fruit- and vegetable-based dyes as well as colors derived from spices like turmeric and paprika to give its cereals their customary bright colors.

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