Shop our Arc’teryx collection on Huckberry: https://bit.ly/47t8isx
How did a tiny garage project making climbing harnesses in 1989 evolve into the one of most obsessive outdoor brands on the planet? We got the keys to the global headquarters of Arc'teryx in Vancouver, BC, to find out exactly how the rugged Coast Mountains shape every stitch of their gear. In this episode of Behind the Brand, Ben tracks the evolution of the iconic Beta AR, sees how an RC car motor revolutionized life-saving avalanche airbags, and got a front-row seat to their extreme testing lab, where drop-testing climbing equipment 50 feet is just a normal Tuesday.
Thanks to our friends at @arcteryx for partnering with us on this video: https://bit.ly/47t8isx
Subscribe to the Huckberry’s YouTube channel: https://bit.ly/4Bq8GWy
Read more about our trip to the Arc'teryx HQ on the Huckberry Journal: https://bit.ly/4igHznT
#huckberry #bts #arc'teryx #tour
Chapters
00:00 Intro
00:38 Arc’teryx Headquarters
1:38 The Arc’teryx Origin Story
3:34 The Design Centre
8:56 The Testing Lab
12:47 The Showroom
15:25 The Colour Lab
17:05 Arc’teryx ReBird Centre
19:06 2026 Footwear Lineup
22:54 Trail Testing
25:16 Ben’s Final Thoughts