Protein is the new hottest word in food marketing | ABC NEWS Loop
What started as a niche market for bodybuilders has burst out of the gym and into mainstream households.
Alongside the traditional yoghurts and bars, supermarkets now stock an ever-growing range of protein-enhanced products, including pasta, bread, cereals and even protein-infused coffee.
So, what's going on, and where has this sudden passion for protein come from?
Video by Luke Radford for ABCNews Loop.
Note: In most cases, our captions are auto-generated.
#ABCNewsIndepth #ABCNewsAustralia
Alongside the traditional yoghurts and bars, supermarkets now stock an ever-growing range of protein-enhanced products, including pasta, bread, cereals and even protein-infused coffee.
So, what's going on, and where has this sudden passion for protein come from?
Video by Luke Radford for ABCNews Loop.
Note: In most cases, our captions are auto-generated.
#ABCNewsIndepth #ABCNewsAustralia
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