Why are this year's World Cup tickets so expensive? | The Economist // TRAIN BRAIN

Why are this year's World Cup tickets so expensive? | The Economist

The 2026 World Cup will be the priciest ever—the cheapest group-stage tickets cost twice as much as they did in Qatar four years ago. FIFA is banking on dynamic pricing to treble matchday revenue to a record $3bn. But it risks pricing out the most passionate fans who make the tournament such a valuable broadcast product.
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