From face ratings and “mogging” to the PSL scale and sites like Omoggle, a whole new language and culture has been gaining attention online, particularly targeting young men. To some, it’s a means of self-improvement, to others it’s more of a joke that shouldn’t be taken seriously, while some reckon it represents something much bigger.

In this video from ABC News Loop, we unpack where looksmaxxing comes from, why it’s resonating with so many people, and what’s really sitting underneath the memes, rankings and viral clips.

If you’ve been seeing terms like looksmaxxing, mogging, PSL, or Omoggle and wondering what they actually mean, this explainer breaks it down.
00:00 - What is Omoggle?
01:23 - What is Looksmaxxing?
01:52 - The Methods of Looksmaxxing
02:17 - The Motivation of Looksmaxxing
03:51 - The Metrics of Looksmaxxing
04:55 - The Pseudoscience of Looksmaxxing

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