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In this video from Berklee Online’s Project Management for Musicians course, crowdfunding consultant and campaign producer Laser Webber walks through the stages of planning and running a successful crowdfunding campaign. From building timelines and budgets to preparing rewards, audience engagement, and fulfillment, Laser explains why the work you do before launch is often more important than the campaign itself. The crowd comes before the funding, he says, encouraging you to engage in about 10 weeks of weekly interactions leading up to the start. During the campaign, he says, “a lot of work is just being there.”
Using examples from real music crowdfunding campaigns, Laser discusses creating realistic schedules with deadline “wiggle room,” and staying actively engaged throughout the campaign with livestreams, milestones, updates, and other fan interactions. He also emphasizes the importance of planning for everything that happens after the campaign ends, including recording, merch fulfillment, touring, and promotion.
Project Management for Musicians was written by Jonathan Feist and features guidance from working musicians, producers, and creative professionals on timelines, communication, budgeting, and managing complex creative projects.
Learn more about this course: https://berkonl.in/4vhOHG6
ABOUT LASER WEBBER:
Laser has been the strategic mind behind more than 70 crowdfunding campaigns, raised $5 million for independent art, been a touring musician, produced live shows and podcasts, and runs a nonprofit that produces trans art. Laser is also the singer, guitarist, and one-person management team for the Doubleclicks, an internationally touring band with five albums (three of which charted on Billboard), several viral music videos.
ABOUT JONATHAN FEIST:
Jonathan Feist is the author and instructor of the Berklee Online course Project Management for Musicians. As the editor for Berklee Press, he is credited with writing and/or editing more than 200 books about music. A sampling of his books include Project Management for Musicians (2013 International Book Award winner), Berklee Contemporary Music Notation, and Music Industry Forms. He holds a bachelor’s and a master’s degree in composition from New England Conservatory of Music. Jonathan also provides one-on-one coaching for musicians, writers, and other creative professionals through his website at jonathanfeist.com.
About Berklee Online:
Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today:
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Project Management for Musicians | Crowdfunding Campaigns | Laser Webber | Laser Malena Webber | Jonathan Feist | Doubleclicks | Kickstarter