Transitions were a huge part of what made this commercial for Doritos featuring Gordon Ramsay so epic.
Check out the full breakdown with director @josh_cohen.
Commercial Credits:
Doritos Loaded x F1 "Taste The Thrill"
Director. @josh_cohen
Producer: @voi.tek
DOP: @miguel.carmenes
Production Designer: @hopelittle
Production: @radicalmedia @spy_films @falcagram
EP: @bentailor
Production Manager: @cerysimo
Senior Producer: Michel de Larroque
Account Director: Belén Rodríguez
Associate Creative Director: Irene San José
Creative Director: Ruben Sánchez
Client: PepsiCo
Production Director: Kane Lee Phillips
Team PepsiCo/ Doritos //
Tatiana Savina, Anshul Khanna, William James Flanigan, Colin O’Toole, Roy Swansborough, Kylie Lam, Thaldev Kaim, Sarah Jayne Elliott, Carl Gerhards, Celia Garcia
Team Gordon //
Marketing Director: Olivia Browne
Head of Culinary: Rich Harris
VFX: @wickedpixels_vfx
VFX producer: @Kamilajkelly
VFX lead: @sorealeddie
Colour: @alexgregorycolour @harborpictureco
Sound Design: @jim_db @gcastlesound
Music: @mstrpape
Tech Specs:
With shooting the truck, techno-crane was a key part of our grip equipment, enabling us to get in and around it with precision and ease, while on the move!
Budget:
Over $100k