Not a Shred of AI - BRICK Commercial Breakdown with Damien Blue
▶ Find Inspiration and develop your ideas with Frame Set:
https://go.frameset.app/4iru9XM
▶ About This Episode:
Director Damien Blue returns to the podcast to break down two spots he directed for Brick. Damien walks through shooting a reversed paper throw at 120fps on 16mm film, wiring a custom LED light fixture shipped in from Australia, and combining a zoom out with a Dana Dolly slide for the final shot. He also gets into shooting practical effects in the age of AI, casting a real life couple for on screen chemistry, and building out his own home as a recurring set.
▶ Sources:
• Connect with Damien Blue
• instagram.com/damien.blue
• https://www.damienblue.com/
• https://vimeo.com/damienblue
• Watch Brick - "Focus Unlocked" and "Presence Unlocked"
• https://vimeo.com/1215697929
• https://vimeo.com/1206563731
• Host: Dylan Hahn
• https://www.instagram.com/dylan__hahn/
▶ About The Reframed Podcast:
"Reframed" is a show that helps growing filmmakers learn from the creators behind inspiring new work, offering real insights, practical tools, and a stronger sense of connection within the film community.
▶ Chapters:
00:00 - Intro
01:55 - Damien Blue Returns to the Show
02:19 - Breaking Down the Brick Campaign
02:44 - Shooting Focus Unlocked in His Own Home
03:31 - Building Out the Set With a Production Designer
04:30 - Lighting the Room Naturally
05:02 - Blowing Out the Background on Purpose
06:10 - Using the Room's Angles to Guide the Eye
07:01 - The Flying Papers Shot
07:20 - Months of Real Notebook Pages
08:29 - Finding the Crew Member's Finger in Frame
09:38 - Shooting the Paper Throw in Reverse
11:15 - How Many Takes It Took
11:24 - Running Film at 120 Frames a Second
13:01 - Shooting on Zeiss B Speed Lenses
13:37 - Filming the App Screen
14:12 - Why They Cut a Doomscrolling Sequence
16:01 - How Social Media Shapes Who We Are
19:08 - The Wisdom Tree Location Overlooking Burbank
19:29 - Turning the Brick Logo Into a Physical Prop
21:12 - The Custom LED Light Fixture
22:17 - Rigging the Light on Fishing Wire
23:41 - Switching to a Light Stand After the Wind Won
24:26 - Making a Practical Light Look Grounded
26:04 - Chasing the Right Weather
27:33 - Working With No Artificial Light on Her Face
28:36 - Casting a Real Couple for Presence Unlocked
29:16 - Framing Half a Face on Purpose
30:20 - Concealing Emotion Between Two Characters
31:26 - Catching the Mountains on a Clear Day
31:44 - The Dana Dolly Zoom and Slide Combo
33:50 - Why Rehearsal Matters More Than Takes
34:50 - Letting the Camera Fall Away From Dialogue
35:41 - Texting the VFX Artist Mid Shoot
36:41 - How Budget and Time Decide What's Possible
37:05 - Shooting on the Angenieux 25 to 250 Zoom
38:03 - Wrap Up
https://go.frameset.app/4iru9XM
▶ About This Episode:
Director Damien Blue returns to the podcast to break down two spots he directed for Brick. Damien walks through shooting a reversed paper throw at 120fps on 16mm film, wiring a custom LED light fixture shipped in from Australia, and combining a zoom out with a Dana Dolly slide for the final shot. He also gets into shooting practical effects in the age of AI, casting a real life couple for on screen chemistry, and building out his own home as a recurring set.
▶ Sources:
• Connect with Damien Blue
• instagram.com/damien.blue
• https://www.damienblue.com/
• https://vimeo.com/damienblue
• Watch Brick - "Focus Unlocked" and "Presence Unlocked"
• https://vimeo.com/1215697929
• https://vimeo.com/1206563731
• Host: Dylan Hahn
• https://www.instagram.com/dylan__hahn/
▶ About The Reframed Podcast:
"Reframed" is a show that helps growing filmmakers learn from the creators behind inspiring new work, offering real insights, practical tools, and a stronger sense of connection within the film community.
▶ Chapters:
00:00 - Intro
01:55 - Damien Blue Returns to the Show
02:19 - Breaking Down the Brick Campaign
02:44 - Shooting Focus Unlocked in His Own Home
03:31 - Building Out the Set With a Production Designer
04:30 - Lighting the Room Naturally
05:02 - Blowing Out the Background on Purpose
06:10 - Using the Room's Angles to Guide the Eye
07:01 - The Flying Papers Shot
07:20 - Months of Real Notebook Pages
08:29 - Finding the Crew Member's Finger in Frame
09:38 - Shooting the Paper Throw in Reverse
11:15 - How Many Takes It Took
11:24 - Running Film at 120 Frames a Second
13:01 - Shooting on Zeiss B Speed Lenses
13:37 - Filming the App Screen
14:12 - Why They Cut a Doomscrolling Sequence
16:01 - How Social Media Shapes Who We Are
19:08 - The Wisdom Tree Location Overlooking Burbank
19:29 - Turning the Brick Logo Into a Physical Prop
21:12 - The Custom LED Light Fixture
22:17 - Rigging the Light on Fishing Wire
23:41 - Switching to a Light Stand After the Wind Won
24:26 - Making a Practical Light Look Grounded
26:04 - Chasing the Right Weather
27:33 - Working With No Artificial Light on Her Face
28:36 - Casting a Real Couple for Presence Unlocked
29:16 - Framing Half a Face on Purpose
30:20 - Concealing Emotion Between Two Characters
31:26 - Catching the Mountains on a Clear Day
31:44 - The Dana Dolly Zoom and Slide Combo
33:50 - Why Rehearsal Matters More Than Takes
34:50 - Letting the Camera Fall Away From Dialogue
35:41 - Texting the VFX Artist Mid Shoot
36:41 - How Budget and Time Decide What's Possible
37:05 - Shooting on the Angenieux 25 to 250 Zoom
38:03 - Wrap Up
Frame Set
Helping filmmakers with creative development.
Frame Set's YouTube channel is dedicated to creating videos that inspire, empower, and equip filmmakers of all levels — helping them feel less alone, more connected, and ready to apply what they learn to the...