Before it was a billion-dollar sporting empire, the UFC was fighting for survival. Regulators wanted it banned, broadcasters kept their distance. The company was down for the count. Then Donald Trump stepped in. When few venues would host the sport, he opened the doors of the Trump Taj Mahal, giving the sport a much-needed lifeline and UFC President Dana White never forgot it.
Decades later, the relationship may have come full circle. After January 6, Trump's approval rating was collapsing, and some of his first major public appearances were cage-side at UFC events, reconnecting him with the young male audience that helped power his 2024 victory. Now, as new political challenges emerge, the UFC is back by Trump's side. But can it save him again?
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