With Costco shoppers discovering the return of Esprit crewneck sweatshirts featuring the nostalgic brand’s bright logo, more Generation X favorites are bringing a wave of nostalgia. It’s the latest trend in revamped childhood favorites cashing-in, including Gap’s new '90s-inspired jeans collaboration with Hailey Bieber selling out in minutes. NBC’s Joe Fryer reports for TODAY on what’s behind the major blasts from the past.
» Subscribe to TODAY: https://www.youtube.com/@TODAY
TODAY brings you the latest headlines and expert tips on money, health and parenting. We wake up every morning to give you and your family all you need to start your day. If it matters to you, it matters to us. We are in the people business. Subscribe to our channel for exclusive TODAY archival footage & our original web series.
Connect with TODAY Online!
Visit TODAY's Website: https://www.today.com/
Find TODAY on Facebook: https://www.facebook.com/today
Follow TODAY on Twitter: https://twitter.com/TODAYshow
Follow TODAY on Instagram: https://www.instagram.com/todayshow/
» Stream TODAY All Day: https://www.today.com/allday
About: TODAY All Day is a 24/7 streaming channel bringing you the top stories in news and pop culture, celebrity interviews, cooking, and more. All in one place.