Urgent work gets applause. Important work gets silence. That is the whole reason we keep choosing urgent.
Think about the engineer who jumps on every 3AM call to fix production. Now think about the engineer who quietly fixed the CI pipeline so those calls stopped happening. Which one actually made the team better?
Some things are both urgent and important, production down with customers locked out always comes first. But most of the time we are choosing urgent because it gets seen, not because it matters more.
The fix is simple. After every fire, spend 30 minutes asking what caused it and how to catch it earlier next time. Fewer fires next month means more time for the work that actually grows your career.
Tag an engineer who needs to see this.
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