As marketers, we’re constantly balancing the need for more creative assets with the struggle to keep them perfectly on-brand.
To solve this, we’re making major updates this summer to Asset Studio – the centralized Google Ads hub for your creatives. We sat down with three ads experts to discuss how these new capabilities will transform your workflow:
? Streamline workflows and guardrail your brand: Effortlessly pull existing assets into one library from Google surfaces (like YouTube Studio and Pomelli) or third-party platforms like Adobe and Canva, and upload PDFs to act as a permanent anchor to your brand’s style. Jyll Saskin Gales points out: "Marketers will find Asset Studio’s new ingestion capabilities most helpful because you can give so much more context to these systems so that they can create a much better output that's customized exactly to your business needs."
? Prove performance with frictionless A/B testing: Instantly turn any creative edit into an automated test to measure exact performance lift. Kirk Williams notes: "That's going to be really helpful to see which of those assets are performing better than others, and then build more like that."
? Unlock programmatic scale for all clients: New API generation tools allow agencies to build text and images directly into custom campaign platforms. Sarah Stemen, emphasizes that: "All these updates unlock creativity, opportunity, and scale for every single marketer.”
Prepare your brand guidelines and asset library now so you’re ready to hit the ground running. ?
Watch the clip below to hear the experts’ full reactions.