Stop leaving sales on the table and start capturing the full value of your advertising. Learn how adding store goals to your Search and Performance Max campaigns can help bridge the gap between your online presence and your physical business.
Because omnichannel shoppers spend significantly more than single-channel shoppers, optimizing your campaigns across all touchpoints is critical for your growth. In this video, we cover how to build a strong measurement foundation to track the true offline impact of your digital ads. You will learn how to track three key actions: Local Actions, Store Visits, and Store Sales.
Once your measurement is set, you can realize your full potential with omnichannel bidding. Google AI anticipates customer needs in real-time, optimizing your ads for customers with high intent to visit a physical location. Partners who adopt this strategy see an average 23% increase in conversion value at a similar cost.
? Chapters
0:00 Intro to omnichannel retail
0:21 Building strong measurement foundations
0:55 Optimizing with omnichannel bidding
1:24 Capturing full advertising value
? Resources & Next Steps
For more details on setting up store goals, visit the Google Ads Help Center.
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