For Gap, the answer lies in connecting the dots between brand storytelling on YouTube and intent capture on Google Search. By partnering with the global girl group Katseye, Gap did not just join the conversation - they drove performance.
In this video from #GML2026, Gap’s marketing leadership team breaks down how they built a growth engine that turns cultural hype into checkout:
✨ ?????, ?????????, ??? ???????: Global CMO, Fabiola Torres, explains how pairing YouTube and Google establishes a foundation for scale, ensuring brand storytelling leads directly to business outcomes.
? ???? ????????? ?? ?????????????: VP Creative, Calvin Leung, highlights the brand’s focus on shifting consumer behavior, moving audiences from passive viewing into active brand interactions.
? ??????? ??????-????? ????: SVP of Marketing, Damon Berger, shares the tangible results of optimizing the customer journey, including a double-digit increase in year-over-year ROAS, larger basket sizes, and more physical store visits.
Watch the full Google Marketing Live keynote to see how top brands are redefining performance in the AI era. ?
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